We are brand strategists and creative explorers.

A good consultant needs to ask the right questions and spend time understanding our business. Michelle from Firebelly has always been able to ask the right questions and guide us to develop our branding and marketing strategy. They had been a great help in our rebranding campaign and love her strategic view of business perspective

Michelle’s strategic, sharp, sound and yet thought-provoking approach stretched us to critically rethink the current and long-term strategy of our brand portfolio and new market segment. She is the go-to branding and marketing advisor. I would recommend her to companies who want to embark on strategic branding and market expansion to meet her at the start of the plan than later.

I really owe a lot to you, thank you very much for rebranding my company, helping us to understand a little bit more of who we are and what we want. Thank you very much from the bottom of my heart

Michelle has a unique blend of advisory skillsets which ensures that the developed brand strategies are highly relevant and executable. She also assist us to build a set sustainable & executable internal branding strategy. This allows increased buy-in level of our team into our brand strategies and we now have a team across our departments who are able to represent us as our brand ambassadors! With clarity in our vision and mission, we are able to elevate our brand and hire staff who are highly aligned to our company and brand values. Our manpower turnover and hiring success rates have now improved by at least 150%! It is my privilege to be able to work with such a holistic and dedicated brand advisor.

Firebelly helped us to sharpen our branding and marketing messaging. Michelle’s keen sense in marketing helped shape our focus and design. A go-to CMO if you need help in your company’s marketing

Firebelly has been crucial to our brand development. With Firebelly's expertise and advice, we are equipped with the resources to grow from an artisanal handcrafted brand into a commercial FMCG company. Michelle has been very thorough in her approach to marketing and has an intuitive grasp of what will work in the industry. I would recommend food companies in Singapore reach out to Firebelly for marketing and branding help.

Firebelly's support was critical for our start-up to prepare for seed round financing. With Michelle's guidance and support we brought the positioning and communication about Natural Trace to a new dimension. I am very satisfied with the work done over an intensive 2 month period.

I would recommend Michelle to any company seeking to uncover their brand potential, and to benefit from Firebelly’s branding and marketing capability. We like her Chief Marketing Officer for hire concept and to treat every company’ brand and marketing challenges to be unique; and adapting her approaches to the needs of the companies. As a person, she is a delight to work with – a team player with a positive, can-do attitude with tremendous patience.

With Michelle’s patience and amazing skills, she was able to help us uncover and channel our stories and really bring them to life! We are very happy with the outcome and strategies that Michelle is helping us put together. Thank you Firebelly for helping us refine our stories and being a part in this wonderful journey together.

The strengths of Firebelly are in the attitude that Michelle and her team brought into the project. They are always willing to listen, flexible to accommodate our Board, Management staff and other stakeholders and innovative to come up with solutions to issues and challenges along the way. Michelle is always very professional and committed to the project and ensuring that our charity’s purpose, intention and values are safeguarded

Michelle is a strategic planner with vision and developed our new brand architecture , our product positioning and new packaging. She has led our Singapore and Malaysia team work closely to develop a 2017 plan with sales target and P&L. I have always wanted the team to have a strategic plan in the past but it was never easy but with Michelle’s leadership and rigorous marketing guidance, our team has learned new marketing skills and progressed to have planning in place.

Since the start of this project, Michelle has helped us analyse our business, sales, costing & profit in every branding session, we see things from a marketing angle now. She has also guide us and advise us on many aspect of our sales direction, sale strategy and marketing. There is clear direction for sales on how to go about marketing and doing their planning for supermarket, we are very pleased with the progress so far , we are learn management skills and Michelle is a good mentor for our team too.

Michelle’s strategic thinking and approach to branding and business is one of the most highly qualified and valuable one that I recognise.

During the months of working together, Michelle brought a lot of new and fresh perspectives which was very useful in our branding direction. Also, the quality of work she produced for us (artwork, design, brand story, brand strategy etc) was consistently above expectations, largely due to her fiery pursuit for high standards.

Through their insightful branding process, Firebelly created a brand that uniquely reflects our essence and crisply shape our new brand vision and narrative, and transformed it to a fantastic visual expression. Our packaging looks appealing and received much compliments from our retailers as well.They are a team of branding experts that you can trust to deliver great work and hire for long term projects. Will recommend to companies who wants to build a strong brand to gain expertise from Firebelly.

We hired Michelle from Firebelly Pte Ltd to assist us with our company business transformation strategy in Sales and Marketing plans. She truly understands this area very well and gave us very good ideas to improve our execution in this area. Michelle is a truly expert in the marketing field and she keeps the project rolling and getting everybody involved and making this project plan a success

I highly recommend Firebelly for their expertise in guiding our company through a rebranding exercise and developing a robust brand strategy. Their insightful approach and commitment to understanding our unique identity resulted in a refreshed brand that truly resonates with our audience. We're grateful for their creativity, professionalism, and the positive impact they've had on SISH Institute brand's trajectory.

Michelle came to visit our commercial property in August 2023. Her insights on how to improve the brand journey gave us the push we needed to create a brand guideline so that it can be implemented across multiple channels for a better customer experience. She also provided other insightful recommendations that we can implement to improve the customer experience, which we are studying and hoping to improve as time goes.

We were fortunate to have Michelle assist us last November and December (2023). Her coaching sessions began just in time during our busiest month of the year. As soon as we implemented the new social media strategy taught by Michelle, I immediately noticed an improvement in our team’s performance. We are now much more organized, as we can foresee our monthly activities, and the ideas we generate are less generic and more creative. We now often feel challenged and motivated to try new styles of content creation. Truth be told, there is so much more I would love to learn from Michelle. I am very grateful for the coaching sessions and consultations we had. Thank you very much!

Michelle from Firebelly was an absolute game-changer for the team at Brands For Good. Her sharp and insightful guidance as a brand strategist was invaluable in helping us navigate our positioning and redefine our values and goals. Michelle's clarity and impactful approach provided us with a clear roadmap for the future, and her support was truly instrumental in shaping the direction of our organization. We are immensely grateful for her expertise and cannot recommend her highly enough.

As the Executive Managing Director for the Asia Pacific region, I oversee numerous strategic initiatives aimed at driving growth and market expansion. Working with Firebelly Pte Ltd on the rebranding of our product logo, PTT360, was a truly transformative experience. Their collaborative approach, coupled with their deep understanding of regional market dynamics , resulted in a rebranding strategy that exceeded our expectations. Firebelly's commitment to excellence and their ability to align creative vision with business objectives make them an invaluable partner in our journey towards continued success in the Asia Pacific market.

As the Director of Sales & Operations at our company, I had the privilege of working closely with Firebelly Pte Ltd on the rebranding of our product logo, PTT360. From the initial consultation to the final execution, Firebelly's team displayed unparalleled professionalism and expertise. Their strategic insights into sales and marketing best practices were invaluable, helping us not only enhance our brand identity but also refine our approach to reaching our target audience. I highly recommend Firebelly Pte Ltd to any company seeking innovative branding solutions backed by top-notch professionalism.

As a consumer, I'm constantly bombarded with choices, but Firebelly stands out effortlessly. They truly understand what I wanted for my brand. Firebelly has created a brand identity that resonates with me on a personal level. It's not just about the products they offer; it's about the values they represent and the story they tell. I've always believed that the way a product is presented says a lot about the brand behind it. That's why I was thrilled when I see the first draft of the packaging. Their attention to detail in both branding and packaging is truly impressive. The packaging is not only visually stunning but also reflects the quality and care that goes into each item . It's clear that Firebelly understands the importance of making a memorable first impression. I highly recommend them to anyone looking for a brand that goes above and beyond to create a remarkable experience from start to finish.

Michelle excels at her communication and professionalism. With her help I managed to create a brand image that helps me to stand out among my many competitors. Follow up service is great too! Highly recommend.

Yours sincerely,