Just as a plane requires a strong thrust to soar, a person can only achieve success with a powerful, invigorating fire in their belly. That infectious drive is exactly what Michelle set out to spread when she founded Firebelly in 2015.
With over 25 years of experience at multinational corporations, and having successfully built brands like Marina Bay Sands and Sunshine Bread, Michelle saw a need for businesses to elevate their branding and marketing. She set up Firebelly with the purpose of transforming companies through great branding. Firebelly wants to build a legacy of empowering businesses with effective branding and marketing expertise.
With passion, innovation and drive, Firebelly guides you to blaze the trail for new opportunities.
Igniting brands to
reach new heights
Igniting brands to
reach new heights
Every business a top-notch brand
With over two decades of branding and marketing experience at multinational corporations, Michelle holds a wealth of experience to help companies overcome growth challenges.
Highlights of her corporate career include steering brand strategy for the world-renowned Marina Bay Sands, and strategic brand development for brands like Sunshine Bakeries and SCS Butter at Auric Pacific Group.
A fire-in-the-belly marketeer, Michelle uses her foresight and dynamism to tackle complex business challenges and support new innovation. She translates her keen sense for branding and marketing into practical insights and sharp strategy for companies looking to expand and elevate.
With over two decades of branding and marketing experience at multinational corporations, Michelle holds a wealth of experience to help companies overcome growth challenges.
eHighlights of her corporate career include steering brand strategy for the world-renowned Marina Bay Sands, and strategic brand development for brands like Sunshine Bakeries and SCS Butter at Auric Pacific Group.
A fire-in-the-belly marketeer, Michelle uses her foresight and dynamism to tackle complex business challenges and support new innovation. She translates her keen sense for branding and marketing into practical insights and sharp strategy for companies looking to expand and elevate.
Your Trusted Brand Practitioner
Over 25 years of experience
Tailored Guidance
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