Its what's on
the inside
that counts.

Our philosophy is branding from the inside out. How your brand looks on the outside matters, but firebellies think bigger and further. We peel back the layers to build substance - the key ingredient to get your brand moving.

What we do

Branding

Understand where your brand stands and how you fare against competitors with our diagnostic brand assessment.

Our brand audit includes:
• Brand Communication Audit
• Website & Social Media Audit
• Competitive Analysis
• Brand Perception Map
• Internal Organisation Analysis

We plan how best to position your brand by evaluating your weaknesses and honing in on your strengths. Build your brand purpose with a tailored blueprint and growth strategy.

This includes:
• Vision & Mission
• Core Values
• Brand architecture
• Brand positioning
• Value proposition
• Unique selling proposition
• Brand Roadmap

Get to the heart of your brand; tell the story of how you came to be and, most importantly, your ‘why’. Having a memorable narrative that sums up the purpose of your business captures the emotions of consumers and sets you apart.
We understand the intricacies of the ESG landscape and are pioneers of ESG brand communication locally and across the region. Through close work with clients in the industry, we have deepened our insights in this space. We help develop your brand narrative and crystalise your message to educate consumers on pertinent ESG issues and effectively communicate your impact.
What’s in a name? We work with you to create impactful and intuitive brand names that resonate with your persona.

Your brand should stand out and visual identity is key to to portray where your brand stands. Consistent visuals create impact, and a cohesive brand identity is crucial to resonate with audiences and build brand awareness. We align your brand’s aesthetic to its core values and persona, so you can appeal to consumers across all touchpoints.

How we build your visual identity:
• Logo design
• Colour palette, typography, creative assets
• Brand collaterals
• Brand guideline

Branding begins from within; strong internal culture and value translate to strong impact. We create a solid understanding of brand purpose within your team which allows them to be effective brand ambassadors. This is the core to attracting and retaining the right talent.

Our workshops include:
• Employee brand workshops
• Brand ambassador training

Marketing

We provide Chief Marketing Officer (CMO) on hire services for companies that need marketing leadership. CMOs build your internal marketing capability with guidance on marketing strategy and best practices. Expand your marketing capability with advisory on strategic plans and future direction.

The best kind of research is that which can be transformed from paper
insights into actionable change. Through qualitative and quantitative research techniques, we develop strategic plans that drive business growth.

Our research methods include:
• Corporate interviews
• Focus groups
• Market size, trend analysis
• Mystery shopping
• Competitor analysis

We provide marketing direction and develop roadmaps that enable you to execute your annual marketing campaigns and activities.

We help our clients with:
• Developing marketing strategies
• Identifying target markets
• Market segmentation
• Pricing strategy
• Channel distributions
• Promotion mix

Business

We help you formulate business strategies to achieve your missions and long term goals. We define your value proposition and develop go-to-market strategies to give you a competitive edge.
Keep pushing boundaries and striving for innovation. We understand consumer trends and behaviour to help develop concepts, product positioning, design and packaging
We articulate the essence of your brand and your company’s profile, track record and competitive edge concisely to create impactful credential presentations.
Want to pitch like you’re on Shark Tank? We help you sell the future by developing crisp presentations to distil your core message. Get your business model and innovation across to investors succinctly

Sparkbelly

Sparkbelly is a school for business leaders and individuals looking to grow their understanding of branding and marketing fundamentals.

Our tailored boot camps and workshops are designed to elevate your brand and internationalise your business. No matter where you are in the world, we equip you with the right tools to build and lead a compelling brand.

Join Sparkbelly now and overcome challenges in your branding and marketing.

Take me to SparkBelly

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